Home > Europe > United Kingdom > England > London > Sport > Cycling
Advert for London Shoe Company 1898
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for London Shoe Company 1898
A selection of victorian boots, real whale skin for shooting, ladys field boot made from tan or blacking calf, button or lace, smart toe brogues. An interesting advert for Victorian branding for cycling shoes, this was solely by the London Shoe Company under the directions of George Lacy Hillier an English racing cyclist, and an excellent all-around athlete. Barring a stamp on the sole of the shoe with the words The Lacy Hillier Shoe they promoted a thin steel plate that was fixed between the inner and outer sole, rendering the fore part of the sole perfectly rigid, whilst the waist was made as light and pliable as possible.
1898
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14377675
© Mary Evans Picture Library
1898 Bicycle Boot Boots Brand Branding Brogue Button Buttoned Calf Cycling Endorsed Endorsement Footwear Hillier Lace Lacy Leather Personal Personalities Price Prices Product Shoe Shoes Shooting Skin Skins Sporting Whale Fashionable Labeling
FEATURES IN THESE COLLECTIONS
> Europe
> United Kingdom
> England
> London
> Fashion
> Europe
> United Kingdom
> England
> London
> Related Images
> Europe
> United Kingdom
> England
> London
> Sport
> Cycling
> Historic
> Historical fashion trends
> Victorian fashion trends
> Historic
> Victorian era fashion
EDITORS COMMENTS
Step into the past with this advertisement from the London Shoe Company, dated 1898. The image showcases a selection of Victorian footwear, including real whale skin shooting boots, ladies' field boots made from tan or blacking calf, and smart toe brogues. This advertisement holds particular interest due to its connection to George Lacy Hillier, an English racing cyclist and all-around athlete, who was the driving force behind the brand. The London Shoe Company's innovative offerings included cycling shoes, which featured a thin steel plate fixed between the inner and outer sole, making the forepart of the sole rigid while keeping the waist light and pliable. Hillier's influence is evident in the advertisement, as the shoes bear the stamp "The Lacy Hillier Shoe." This advertisement is a fascinating glimpse into Victorian branding and advertising, with its focus on endorsing personalities and offering inducements for specific uses. The shoes were marketed towards various audiences, including cyclists and those who enjoyed shooting sports. The footwear was available in a range of styles, including buttoned and lace-up options, and was made from high-quality materials such as tan calf, blacking calf, kid, and even whale skin. The London Shoe Company's commitment to fashion and function is evident in this advertisement, which showcases a diverse range of shoes for both men and women. Whether you were a cyclist, a shooter, or simply looking for stylish and functional footwear, the London Shoe Company had something for you. This advertisement is a testament to the company's dedication to meeting the needs of its customers and staying at the forefront of fashion and sporting trends during the Victorian era.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.