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Advert for Wolsey womens underwear 1936
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Advert for Wolsey womens underwear 1936
Wolsey aerobelt. Not just new, but a new principle! Not just cut, but Paris-cut! Not just Lastex, but a new exclusive Lastex fabric! Permanent tension two-way stretch that gives but never gives way. Controlling without coercion, supporting without strain, never riding-up. Date: 1936
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Media ID 14124124
© Mary Evans Picture Library
Corset Fabric Lastex Modelling Peach Stretch Supporting Undergarment Undergarments Underwear Yarn 1936
EDITORS COMMENTS
Step into the 1930s with this vintage advertisement for Wolsey's revolutionary women's underwear, the Aerobelt. This is not just an advertisement for a new product, but a presentation of a new principle in women's undergarments. The Aerobelt was not just cut in the latest Parisian style, but featured an exclusive Lastex fabric, a type of elastic yarn that was the height of innovation at the time. The Aerobelt was marketed as offering "permanent tension two-way stretch," allowing it to support women without strain or coercion. It was designed to prevent riding-up, providing a more comfortable and discreet fit. The model in the advertisement exudes confidence and elegance, showcasing the peach-colored undergarment with pride. The use of the word "exclusive" suggests that the Lastex fabric was a premium material, making the Aerobelt a desirable purchase for women seeking the latest in undergarment technology. The advertisement's tagline, "Not just new, but a new principle!" highlights the groundbreaking nature of the product and its departure from traditional undergarments. This advertisement is a fascinating glimpse into the history of women's underwear and the evolving expectations of comfort and support in undergarments. The 1930s were a time of innovation and progress, and the Aerobelt represents a significant step forward in the development of women's undergarments.
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