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Netherlands-Lifestyle-Party-Supermarket
Participants dance in a disco groceries party, a concept which turns a supermarket into a night club after its closing time, in Amsterdam, on April 10, 2015. Attendants can come to an after-hour supermarket shop and party. The organizers came up with the idea after a student placed a note in a supermarket in Amsterdam in 2012, requesting one hour of disco shopping. AFP PHOTO/ Emmanuel Dunand / AFP PHOTO / EMMANUEL DUNAND
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EDITORS COMMENTS
This vibrant photo captures the essence of a unique concept known as the disco groceries party in Amsterdam. After its closing time, a supermarket transforms into an electrifying night club where participants can dance and shop to their heart's content. The idea originated from a student who left a note in a supermarket back in 2012, requesting one hour of disco shopping. The image showcases attendees grooving to the rhythm of music amidst brightly lit aisles filled with shelves stacked high with products. The atmosphere is alive with energy as people let loose and enjoy themselves while simultaneously fulfilling their grocery needs. It's an unconventional way for individuals to combine leisure and practicality, turning mundane tasks into memorable experiences. Organizers have successfully tapped into the desire for novelty and excitement by creating this after-hour supermarket party. This innovative event has become immensely popular among locals and tourists alike, offering them an opportunity to indulge in retail therapy while dancing away their worries. Photographer Emmanuel Dunand skillfully captures the dynamic ambiance through his lens, highlighting the fusion of nightlife and consumerism that defines this extraordinary gathering. His photograph encapsulates not only the joyous spirit but also serves as a testament to human creativity and our ability to transform ordinary spaces into extraordinary ones.
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