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The Bystander cover - March to War
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The Bystander cover - March to War
An illustration on the front cover of the magazine the Bystander, showing the recruitment effort by the British during WW1. It shows a soldier demanding a civilian man to MARCH! to war. The illustration was made by the cartoonist Alfred Leete, famous for creating the Your Country Needs You recruitment poster containing Lord Kitchener. Date: 1916
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Media ID 14155514
© Illustrated London News Ltd/Mary Evans
Bystander Civilian Effort Leete Marching Recruit Recruiting Recruitment Regiment Slacker Uniforms Volunteer Volunteering Conform Conformity Uptake
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EDITORS COMMENTS
The Bystander's March to War: A Call to Duty in the Heart of World War I In the midst of the tumultuous and transformative events of World War I, the British recruitment effort took center stage in the public consciousness. The March to War illustration on the front cover of the Bystander magazine, published in 1916, powerfully encapsulates the urgency and intensity of this campaign. The image, created by the renowned cartoonist Alfred Leete, shows a determined soldier in full military regalia, his stern gaze and outstretched arm commanding a civilian man to "MARCH!" towards the army. Leete, best known for his iconic "Your Country Needs You" recruitment poster featuring Lord Kitchener, once again employed his artistic prowess to convey the importance of volunteering for the military. The soldiers in the background, all uniformly dressed and marching in formation, underscore the sense of unity and conformity that was essential for the war effort. This poignant illustration reflects the societal pressure to conform and serve one's country during this pivotal moment in history. The image of the civilian man being urged to join the ranks of the military serves as a reminder of the collective responsibility and sacrifice required during wartime. As the world watched the unfolding events of the Great War, the Bystander's March to War cover served as a visual call to action, inspiring and encouraging men to answer the call of duty and join the British Army. The enduring impact of this powerful image continues to resonate with audiences today, offering a glimpse into the historical context and societal dynamics of the First World War.
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