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Yvett razor advertisement, 1915
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Yvett razor advertisement, 1915
Yvett razor advertisement, 1915. A print from Le Flambeau (the Torch), 18th September 1915
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Media ID 14871982
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Yvett Razor Advertisement, 1915 - A Glimpse into the Evolution of Shaving Culture
EDITORS COMMENTS
. This print from Le Flambeau (the Torch), dated 18th September 1915, takes us back to a significant era in advertising history. The image showcases an early 20th-century French advertisement for Yvett razors, offering a fascinating insight into the changing perceptions of grooming and gender roles during that time. In this thought-provoking composition, we see a well-dressed couple engaging in their morning routine. The focus is on the woman who confidently holds a Yvett razor while her husband looks on with admiration. This portrayal challenges traditional notions of masculinity by depicting men as supportive partners rather than dominant figures. The poster cleverly combines elements of artistry and text to convey its message effectively. The monochrome aesthetic adds a touch of elegance and timelessness to the scene, emphasizing the importance placed on personal grooming even in those days. With shaving brush and foam prominently displayed alongside the razor blade, it highlights Yvett's commitment to providing quality products for both men and women. Beyond its artistic value, this print represents societal shifts occurring at that time – where women were increasingly encouraged to take charge of their appearance without compromising their femininity or marital harmony. It serves as a reminder that advertisements can be powerful agents for change by challenging stereotypes and promoting progressive ideals. As we reflect upon this vintage advertisement nearly a century later, it reminds us
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