Advert for Aix Les Bains, France (1927)
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Advert for Aix Les Bains, France (1927)
Advert for Aix Les Bains, France (1927) - the worlds most fashionable watering place Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14398207
© Mary Evans / Jazz Age Club Collection
Bains Watering 1927 Fashionable
EDITORS COMMENTS
Step into the roaring twenties and join the jet set at Aix-les-Bains, the world's most fashionable watering place as depicted in this advertisement from 1927. The image transports us back in time, inviting us to experience the glamour and excitement of the Jazz Age. The elegant scene is set against the backdrop of the picturesque French town, nestled at the foot of the Alps. The crystal-clear waters of the lake shimmer in the sun, reflecting the vibrant colors of the surrounding foliage. In the foreground, a group of stylishly dressed women and men lounge on the grassy banks, engaged in animated conversation or enjoying a leisurely game of croquet. The fashion of the era is on full display, with the women donning flapper dresses, cloche hats, and long strings of pearls, while the men wear dapper suits and straw boaters. The air is filled with the sound of laughter and the lively strains of jazz music, adding to the festive atmosphere. Aix-les-Bains was a popular destination for the wealthy and famous during the 1920s, known for its healing waters and luxurious spa treatments. The town offered a sophisticated escape from the hustle and bustle of city life, providing an opportunity to relax, rejuvenate, and socialize in style. This advertisement invites us to join the elite crowd and experience the magic of Aix-les-Bains for ourselves. So pack your bags, put on your best 1920s attire, and get ready for an unforgettable journey back in time.
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