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Advert for J. Roussel womens underwear 1930
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Advert for J. Roussel womens underwear 1930
One-piece girdle with high-waist that gives a slimmer figure, also giving a comfortable wear, freedom of movement by using a flexible, porous elastic.
1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414856
© Illustrated London News Ltd/Mary Evans
Belts Elastic Girdle Girdles Lingerie Models Piece Roussel Slimming Suspender Suspenders Undergarment Undergarments Underwear
EDITORS COMMENTS
Step into the 1930s with this elegant advertisement for J. Roussel's women's one-piece girdle. The high-waisted design was a popular choice during this decade, promising a sleeker figure for women. This girdle, in particular, offered both comfort and style, with its flexible, porous elastic ensuring a snug yet breathable fit. The illustration showcases a confident and graceful woman, her posture accentuated by the girdle's ability to smooth out her silhouette. The girdle's belted design also featured suspender attachments, allowing for the wearer to pair it with stockings for a complete look. The illustration, published by the Illustrated London News Ltd, captures the essence of the 1930s fashion trend. The woman's costume is reminiscent of the era's glamour and sophistication, with a chic hat and pearls adding to her allure. The use of soft, muted colors and delicate patterns further emphasizes the feminine and elegant nature of the advertisement. The one-piece girdle was a staple in women's undergarments during the 1930s, offering both support and a slimming effect. Its popularity can be attributed to the cultural shift towards a more streamlined and modern aesthetic. This advertisement, with its captivating image and persuasive copy, effectively showcases the appeal of this fashionable and functional undergarment.
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