Advertisement for The Sphere magazine, WW1
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Advertisement for The Sphere magazine, WW1
Advertisement in The Tatler for its sister paper, The Sphere, which claims to be, the best periscope through which to see the fighting by sea and by land. To emphasise the point, an elderly, well-read gentleman sits in his armchair looking through a periscope through which he gets a view of the Western Front. Date: 1915
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Media ID 14155700
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Armchair Gentleman Magazines Periscope Press Reporting Sphere
EDITORS COMMENTS
Amidst the chaos and turmoil of the First World War, one could find solace and enlightenment in the pages of The Sphere magazine. This advertisement from The Tatler, published in 1915, invites readers to experience the war like never before through The Sphere's periscope. The image features an elderly, well-read gentleman, comfortably seated in his armchair, intently peering through a periscope. The caption below assures us that The Sphere is the 'best periscope through which to see the fighting by sea and by land.' During a time when information was scarce and misinformation ran rampant, The Sphere provided a reliable and accurate account of the war. Its extensive network of correspondents and photographers reported from the front lines, providing readers with firsthand accounts and vivid imagery of the conflict. The magazine's commitment to truth and accuracy made it an invaluable source of information for those on the home front. The use of the metaphor of a periscope is a clever marketing tactic that emphasizes The Sphere's unique ability to offer a clear and unobstructed view of the war. The image of the gentleman in the armchair reinforces the idea that reading The Sphere is a leisurely and enjoyable experience, even in the midst of war. This advertisement is a testament to the power of the press during wartime and the important role that magazines played in shaping public opinion and providing a connection to the front lines for those at home.
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