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Advert for Gossard under garments, London, 1925
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Advert for Gossard under garments, London, 1925
Advert for Gossard under garments, London, 1925 Date: 1925
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Media ID 23422460
© Mary Evans / Jazz Age Club Collection
Corset Corsets Couture Foundation Garment Garments Gossard Lingerie 1925
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Step into the Roaring Twenties with this advertisement for Gossard under garments, showcasing the latest fashion trends from London, 1925. The image features an elegant young woman, her radiant smile reflecting the excitement of the Jazz Age. She dons a chic, form-fitting dress, accentuating the sleek lines and glamour of the 1920s. Beneath her stylish exterior, however, lies the true secret to her flawless silhouette: Gossard's innovative under garments. The advertisement highlights the brand's corset, a foundation garment that was essential to achieving the hourglass figure that was all the rage during this era. The corset, with its intricate lacing and delicate design, promises to shape and support, allowing women to embrace the fashionable trends of the time with confidence. The advertisement's art deco aesthetic, with its bold typography and vibrant colors, perfectly encapsulates the spirit of the 1920s. The use of the tagline "Gossard: The Foundation of Fashion" emphasizes the importance of under garments in creating the perfect outfit, both in terms of comfort and style. This advertisement is a testament to the enduring allure of the 1920s and the role that Gossard played in shaping the fashion landscape of the time. Whether you're a history buff, a fashion enthusiast, or simply someone who appreciates the elegance of a bygone era, this advertisement is sure to transport you back to a time when fashion was an art form and self-expression reigned supreme.
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