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Patriotic poster, Buy British - Britain Always First
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Patriotic poster, Buy British - Britain Always First
Britain Always First - poster celebrating Britihs achievements in breaking speed records on land, water, air and rail. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091918
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Achievement Achievements Bill Boost Breaking Business Campaign Celebrating Economy Employment Engineering Fast Goods Locomotive Marketing Nationalistic Patriotic Patriotism Persuasion Pioneering Pride Record Records Speed Spirit Miss
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EDITORS COMMENTS
This vibrant and evocative poster, titled "Buy British - Britain Always First," was created in 1931 as part of a government campaign to address a pressing balance of payments crisis in Britain. The poster celebrates the country's achievements in breaking speed records on land, water, air, and rail, highlighting the pioneering spirit and engineering prowess of the British people. The poster features a red, white, and blue background with images of a speeding steam locomotive, a record-breaking racing car, a sleek airplane, and a fast boat. The central message, "Buy British," is prominently displayed in bold, black letters, with the subtext, "Your Bill Goes Further at Home," emphasizing the importance of supporting domestic industries. The campaign was reinforced by a speech given by the Prince of Wales (later King Edward VIII), who urged the public to buy from British farms and factories to reduce unemployment and boost the national economy. The second choice, according to the poster, was to buy from the British Empire. This poster is a powerful example of patriotic persuasion during the 1930s, tapping into the nationalistic pride and spirit of the time. The focus on speed records highlights Britain's pioneering achievements and its position as a global leader in transportation and engineering. Overall, the poster is a compelling reminder of the marketing strategies and messaging used during a time of economic uncertainty to encourage consumer loyalty and support for domestic industries.
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