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British Military Recruitment Poster, WW1
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British Military Recruitment Poster, WW1
Recruitment poster printed by Gale and Polden Limited, 1914 (c). Associated with the Essex Regiment. Recruits are wanted for this regiment, famous in war and sport. Date: 1914
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Media ID 14158770
© The National Army Museum / Mary Evans Picture Library
44th 56th Essex Gale Polden Recruiting Recruitment Recruits Regiment Wanted
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EDITORS COMMENTS
This evocative recruitment poster, printed by Gale and Polden Limited in 1914, calls for new recruits to join the esteemed Essex Regiment during the early stages of World War I. The Essex Regiment, with a rich history both in war and sport, is proudly represented by the regimental flag flying high at the top of the poster. The poster's design is striking, with the bold red text "Recruits Wanted" and the black silhouettes of soldiers marching in formation, creating a sense of determination and unity. The regimental crests of the 44th and 56th regiments, which later merged to form the Essex Regiment, are also displayed prominently. The Essex Regiment, which traced its origins back to 1685, had a long and distinguished military history. Its reputation was further solidified during the Boer War, where it saw significant action. The promise of joining a regiment with such a proud heritage and a strong sense of camaraderie would have been a powerful incentive for potential recruits. The poster's reference to the regiment's sporting achievements adds another layer to its appeal. The Essex Regiment had a strong tradition of athletic pursuits, with many of its members excelling in sports such as cricket and rugby. This emphasis on physical fitness and teamwork would have resonated with many young men looking for a sense of purpose and belonging during this tumultuous time. As the world found itself embroiled in the first global conflict, the call to arms was heard loud and clear. This poster, with its powerful imagery and compelling message, would have played a crucial role in answering that call and filling the ranks of the Essex Regiment with brave and dedicated men.
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